Documentary · Podcast · Reporting

The Rise and Fall of LuLaRoe

I have covered LuLaRoe since the first class-action lawsuit in 2017, publishing a 10,000-word feature in 2020 that became the basis for the Discovery+ documentary. I served as a consulting producer on the film and appeared as an expert.

Stephanie McNeal, BuzzFeed News Reporter
The Documentary
The Rise and Fall of LuLaRoe documentary screenshot

Watch the trailer for "The Rise and Fall of LuLaRoe," now streaming on Discovery+.

The Podcast

In this six-part series, I explored some of the deeper questions about LuLaRoe, and gave behind-the-scenes insight into the documentary series.