Book · Published June 6, 2023
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Inside the Unfiltered Lives of Influencers
Through intimate, funny, and vulnerable reporting, I take readers through the looking glass and into the secretive real world of three major influencers: fashion and lifestyle juggernaut Caitlin Covington of Southern Curls & Pearls, runner and advocate Mirna Valerio, and OG "mommy blogger" Shannon Bird.
Based on three years of unprecedented, fly-on-the-wall access, the book offers a rare glimpse into how these influencers build their empires, struggle with the haters, fight for creative control from the tech platforms that enable their businesses, parent in public, and try to look good while doing it.
Published by Penguin Random House, June 2023. Audiobook narrated by the author.
Praise
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"The juicy deep dive that anyone who's ever clicked on an influencer's affiliate link has been waiting for."
Doree Shafrir, cohost of Forever35, author of Startup: A Novel
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"McNeal delivers the missing piece of the multibillion-dollar influencer economy story: she paints the women who work in the market with exacting brushstrokes and gives their lives the nuance they deserve."
Vanessa Grigoriadis, author of Blurred Lines
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"McNeal has the experience, understanding, and insight to explain the influencer industry and the impact it has on society."
Kirkus Reviews
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"An entertaining inquiry into the not-so-secret lives of social media celebrities — a revealing look behind the selfie camera."
Publishers Weekly
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"I couldn't stop reading this. It is so compelling, so fascinating, so fair in a way that most people find impossible to be with influencers."
Reader review